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What you say in advertising is more important than how you say it.


David Ogilvy

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The consumer isn't a moron. She is your wife.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great...
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It is what it is, it is what you make it.
JAMES DURBIN
What you do is more important than how much you make, and how you feel about it is more important th...
JERRY GILLIES
What I have to say is far more important than how long my eyelashes are.
WALTER SCOTT
What I have to say is far more important than how long my eyelashes are.
ALANIS MORISSETTE
How you spend your time is more important than how you spend your money. Money mistakes can be corre...
DAVID NORRIS
Attitude is more important than the past, than education, than money, than circumstances, than what ...
W. C. FIELDS
Attitude is more important than the past, than education, than money, than circumstances, than what ...
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Attitude is more important than the past, than education, than money, than circumstances, than what ...
CHARLES R. SWINDOLL
In Dortmund, they say the derby is more important than the championship. You can feel it around the ...
JURGEN KLOPP
The word processor is a better tool than a quill pen because you can do so much more with it, but on...
WALTER MURCH
Tone is often the most important part of a conversation - and listening is so much more important th...
HODA KOTB
In sales, it's not what you say; it's how they perceive what you say.
JEFFREY GITOMER
Once you understand that Goliath is much weaker than you think he is, and David has superior technol...
MALCOLM GLADWELL
Always say “yes” to the present moment. What could be more futile, more insane, than to create i...
ECKHART TOLLE
People respond more to what you do than what you say.
MICHAEL B. KITSON
People respond more to what you do than what you say.
MICHAEL B. KITSON
I regret that I wasn't more successful with my marriages, but it is what it is.
TED TURNER
Unpredictability means what it means. I don't know how you define it. It is what it is.
MICHAEL KEATON
In a conversation, keep in mind that you're more interested in what you have to say than anyone else...
ANDY ROONEY
You are worth more than what people say or think of you.
OSCAR AULIQ-ICE
It's not what you wear it's how you wear it, is what I say.
RACHEL STEVENS
When you say too much about anything important, it always ends up sounding more trivial than it is. ...
MEGAN MCCAFFERTY
What happens in you is more important than what happens to you.
IFEANYI ENOCH ONUOHA
WHY YOU DO, is more important than WHAT YOU DO.
RODNEY LOVELL
As an actor, you have many tools - your body, your voice, your emotions, mentally. In film, you have...
HUGH JACKMAN
More than honor, more than life, I love thee." What do you say when a man whose entire existence had...
LAURELL K. HAMILTON
He whispered, “More than life, more than honor, I love thee.” What do you say when a man whose e...
LAURELL K. HAMILTON
What music is more enchanting than the voices of young people, when you can't hear what they say?
LOGAN PEARSALL SMITH
What is more enchanting than the voices of young people when you can't hear what they say
LOGAN PEARSALL SMITH
I think it's a mistake to work on success in career. I've worked on my passions obsessively....
K'NAAN
Say what you mean, mean what you say, but don't say it mean.
UNKNOWN
Mind what you say when someone is listening
SOTONYE ANGA
It's never what you say, but how you make it sound sincere.
MARYA MANNES
They say you don't know what you have til its gone, I say you don't know how much you really miss so...
STEVEN MONACO
Before praising a person for his rags to rich story, it is always more important to know HOW than to...
ANUJ SOMANY
It isn't what you say so much.
It's what you mean when you say it.
RUDYARD KIPLING
Knowing what to say is sense, when to say it is intelligence, how to say it is wisdom, why and how t...
MATSHONA DHLIWAYO
People say you can't live without love, but I think oxygen is more important.
ANONYMOUS
What's more enchanting than the voices of young people, when you can't hear what they say?
LOGAN PEARSALL SMITH
It is not what you say, it is the questions you ask that are important. The only stupid question is ...
VIKRANT PARSAI
How do you love your children?
By doing what's best for them.
Then how would you love your...
J. GRANT HOWARD
It's amazing, if you know what you want to say, how fast it is to write.
EVAN DAVIS
It is usually more important how a man meets his fate than what it is.
KARL WILHELM VON HUMBOLDT
It is usually more important how a man meets his fate than what it is.
WILHELM VON HUMBOLDT
Good communication is less about saying what you mean, and more about defining what you say.
KELLI JAE BAELI
It's never what you say, but how you make it sound sincere.
MARYA MANNES
David tells me that fairies never say 'We feel happy': what they say is, 'We feel dancey'.
J.M. BARRIE
I think knowing what you cannot do is more important than knowing what you can.
LUCILLE BALL
... ... ...say yes... when you mean yes ... ... ...say no... when you mean no... ... ...know what yo...
CHRIS VALENTINO
What you do, say, and have reveal who you are.
LORRIN L. LEE
When you write in prose you say what you mean. When you write in rhyme you say what you must.
OLIVER WENDELL HOLMES
Having positivity in your life and a kind, forgiving heart allows you the strength to not hold anyth...
ANGIE TUCK
First you find out what you have , Dad would say. Then you figure out how to make it work for what y...
LILITH SAINTCROW
I think it is important for them to say what they feel and I think it is important for us to say wha...
EVE TIDWELL
That's what I want to invoke on them. This is bigger than them and it is sport and it's a chain of e...
RICK SAY
Knowing what you can not do is more important than knowing what you can do. In fact, that's good tas...
LUCILLE BALL
They looked at the videotape because of Kali, but I guess they liked the other boys. Same thing happ...
WENDELL SAY
Knowing what you can not do is more important than knowing what you can do. In fact, that's good ...
LUCILLE BALL
When you have nothing important or interesting to say, don't let anyone persuade you to say it.
H. JACKSON BROWN JR.
When you have nothing important or interesting to say, don't let anyone persuade you to say it.
H. JACKSON BROWN, JR.
When you have nothing important or interesting to say, don't let anyone persuade you to say it.
H. JACKSON BROWN, JR.
Assertiveness is not just what you say in your message but it is also how you say it & that's import...
DR ANIL KUMAR SINHA
You know someone's right for you when the things they don't have to say are even more importa...
JODI PICOULT
What's more enchanting than the voices of young people, when you can't hear what they say?
LOGAN PEARSALL SMITH
They say that love is more important than money, but have you ever tried to pay your bills with a hu...
SHORT QUOTES
You say just, Ellis says flatly. There is no just with Edward Monkford. Nothing's more...
J.P. DELANEY
It isn’t what you say that counts, it’s what you don’t say.
JUDITH MCNAUGHT
Coz what you say is what you say. Sometimes what you mean is two different things, depending on your...
EMINEM
Have you any idea how many kids it takes to turn off one light in the kitchen? Three. It takes one t...
ERMA BOMBECK
Have you any idea how many kids it takes to turn off one light in the kitchen? Three. It takes one t...
ERMA BOMBECK
If you ask what is the single most important key to longevity, I would have to say it is avoiding wo...
GEORGE BURNS
If you ask what is the single most important key to longevity, I would have to say it is avoiding wo...
GEORGE BURNS
If you ask what is the single most important key to longevity, I would have to say it is avoiding wo...
GEORGE F. BURNS
The Tower of David is important for Israel's heritage and existence because it is more than a to...
YAIR LAPID
Do what you say and say what you do.
GILLES RAYMOND
Say what you have to say, not what you ought.
HENRY DAVID THOREAU
Even if I did give a good talk, is what I have to say more important and interesting than what Colin...
CAMERON RUSSELL
Inner wisdom is more important than wealth. The more you spend it, the more you gain.
OPRAH WINFREY
Everyone hears what you say,Friends listen to what you say,Best friends listen to what you don't say...
UNKNOWN
It was me, David and one phone line. David was up here on Labor Day answering phones. People would c...
ADAM YOUNG
Everyone hears what you say, Friends listen to what you say, Best friends listen to what you dont sa...
PROVERB
In America, it is not important how much an item costs, it's more important how much you can save wh...
ANONYMOUS
I feel like it's more important for me to try and say what I want to say than to have the perfect rh...
CATIE CURTIS
There are always protests, whether you do something good or bad. Even if you do something beneficial...
GIORGIO ARMANI
isn't it ironic.. how you say you love me now.
MISS HANNAH HOWITT
In a useful conversation... there is a double coincidence of wants. You have to be interested in wha...
BRYAN CAPLAN
LAW 4
Always Say Less Than Necessary

When you are trying to impress people with wo...
ROBERT GREENE
Happiness is when what you think, what you say, and what you do are in harmony.
MAHATMA GANDHI
How you climb a mountain is more important than reaching the top.
YVON CHOUINARD
the thinking that guides your intelligence is much more important than how much intelligence you hav...
DAVID J. SCHWARTZ
It's not just politicians. Any spokesman for a vested interest is well schooled in how to say wh...
JEREMY PAXMAN
Always say 'yes' to the present moment... Surrender to what is. Say 'yes' to life - ...
ECKHART TOLLE
In the end, all men die. How you lived will be far more important to the Almighty than what you acco...
BRANDON SANDERSON
What an odd thing a diary is: the things you omit are more important than those you put in.
SIMONE DE BEAUVOIR
Sometimes you can tell a wise person not only by what he says but also by what he doesn't say. R...
CHRISTIAN SLATER
If you are in a relationship and you care more about what people think or say rather than what you h...
KAMBIZ SHABANKARE
Life is a helluva lot more fun if you say yes rather than no
RICHARD BRANSON
I love you more than designer lables, expensive houses, and fast cars. What can I say? I am seriousl...
ZEPPELIN HARLOW ROSE

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As parents, grandparents, uncles and aunts we need to start getting out into nature with the young p...
DAVID SUZUKI
Our system allows you to respond to the information that is important to you. It allows you to sense...
DAVID ROSE
I think one of the most important attributes is perseverance.
DAVID ROSE
While I agree completely that attracting good teachers is difficult, and we need to spend more time ...
DAVID BOIES
I've always enjoyed real work more than schoolwork. My mother will attest to that - she was alwa...
DAVID ULEVITCH
Many instances of persecution and killing have occurred in countries with atrocious human rights rec...
DAVID SUZUKI
Where asylum is used as a route to economic migration, it can cause deep resentment in the host comm...
DAVID BLUNKETT
If we want to address global warming, along with the other environmental problems associated with ou...
DAVID SUZUKI
We do not wish to have nuclear weapons on New Zealand soil or in our harbors. We do not ask, we do n...
DAVID LANGE
I think we always move from imitation to assimilation to innovation, but I can't name you 20 peo...
DAVID BAKER
Take charge of hidden, sneaky sources of chronic inflammation that can trigger illness and disease b...
DAVID AGUS
All I can do is assess the value from Manchester United perspective. Whatever Chelsea do, they may h...
DAVID GILL
Apple chief executive Tim Cook is such a respected figure that it's easy to overlook the basic p...
DAVID IGNATIUS
I look forward to the spring vegetables because the season is so short. Mushrooms, edible foraged he...
DAVID CHANG
I had to resign myself, many years ago, that I'm not too articulate when it comes to explaining ...
DAVID BOWIE
Under the Articles of Confederation, the national government had the power to issue commands to the ...
DAVID SOUTER
The truth is of course is that there is no journey. We are arriving and departing all at the same ti...
DAVID BOWIE
I had always planned to make a large painting of the early spring, when the first leaves are at the ...
DAVID HOCKNEY
Christmas gives us the opportunity to pause and reflect on the important things around us - a time w...
DAVID CAMERON
Politics is only worthwhile if you are doing what you believe, regardless of the slings and arrows.
DAVID BLUNKETT
The only thing they can't teach you at art school is art.
DAVID BAILEY
I remember talking with Arcade Fire after their first record, when they were getting all kinds of of...
DAVID BYRNE
I have always been reasonably anonymous, but I suppose that has gone with the success of 'Homela...
DAVID HAREWOOD
USA Today has come out with a new survey - apparently, three out of every four people make up 75% of...
DAVID LETTERMAN
Liza, I love you more than any words can say. You have made me a complete person. You are everything...
DAVID GEST
I'm not antisocial. I like people.
DAVID HOCKNEY
The difference between our decadence and the Russians is that while theirs is brutal, ours is apathe...
DAVID SARNOFF
I can still remember them wheeling the black and white TV sets into our classroom at school so we co...
DAVID MACKAY
HIV infection and AIDS is growing - but so too is public apathy. We have already lost too many frien...
DAVID GEFFEN
I came at age in the '60s, and initially my hopes and dreams were invested in politics and the m...
DAVID TALBOT
Those who closely watched the campaign should not be surprised by Obama's hostility toward Israe...
DAVID LIMBAUGH
When I was about 14, in about 1984, I decided to become a great poet. Faber & Faber was going to...
DAVID MITCHELL
I've always drawn, for example, and I did consider when I was younger, it was either do I become...
DAVID HORNSBY
I learned how to do stop-frame animation and I experimented with that a lot, and pretty much that wa...
DAVID BOLINSKY
I'm experimenting in public. At the design grad schools, these are people sitting around in grou...
DAVID CARSON
I think I could walk into any music shop anywhere and with a guitar off the rack, a couple of basic ...
DAVID GILMOUR
Historic Amsterdam, that old part you first see when you turn up at Centraal Station, may have its m...
DAVID HEWSON
Scientists and supercomputers have amplified our ability to look ahead. For decades, experts have wa...
DAVID SUZUKI
I considered our British comrades to rank with the finest men and women of any armed service in the ...
DAVID PETRAEUS
It's true that most American citizens think of themselves as living in a democratic country. But...
DAVID GRAEBER
Ambient Devices develops a new generation of consumer electronic products.
DAVID ROSE
Our most fundamental social need, it turns out, to my amazement, is love. Now, I'm not a hippie-...
DAVID SUZUKI
The medical literature tells us that the most effective ways to reduce the risk of heart disease, ca...
DAVID SUZUKI
Just as human activity is upsetting Earth's carbon cycle, our actions are altering the water cyc...
DAVID SUZUKI
In the case of the Web, each of us has slightly more access to a mass audience - a few more people s...
DAVID SHIELDS