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Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.


Walter Isaacson

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Reasons... questions... what they have in common?

- All get finded in the hard way.
DEYTH BANGER
And what do they want!?
DEYTH BANGER
Customers have told us they want to be served what they want, not just what the convenience store of...
MAURICE MINNO
If I had asked people what they wanted, they would have said faster horses.
HENRY FORD
Our job is to give people not what they want, but what we decide they ought to have.
RICHARD SALANT
They know what they want, but aren't sure how to find it.
JAMES C. DOBSON
Department stores are not really out of fashion, but they will struggle if they don't provide what c...
LEIGH SPARKS
The girls want to be competitive and I let them set what they want to do. But if you asked them, the...
DON KERLEY
Far too many people have no idea of what they can do because all they have been told is what they ca...
ZIG ZIGLAR
You often love someone not for what they are, but for what you are when you are with them.
JEFFREY FRY
Clearly there are cost savings. But our primary objective is to give customers what they want.
AL LENZA
If you want to find out if someone's a taker, it's not actually that useful to know what the...
ADAM GRANT
I give people what they want in the hope that they will begin to want what I want to give them!
SAI BABA
People are still engaged; they still want music, but they want a choice. So I say, just give the peo...
DON ROSE
Often times when people say they don't know what to do, it's because they're afraid to do what they ...
SAMUEL H. LOWE
People are going to say what they want to say.
ZOE CASSAVETES
People may or may not say what they mean... but they always say something designed to get what they ...
DAVID MAMET
People may or may not say what they mean ... but they always say something designed to get what they...
GABRIEL GARCIA MARQUEZ
They would say, 'What are YOU eating?' ... And that's what they wanted. They said, 'We want to eat w...
SHIRLEY MACLAINE
Who cares what THEY think, what do YOU think? You can't control others' perception of you, so just b...
DAN O'DONNELL
They want me to copy Howard [Stern]. But I refuse to regiment this show. ... I told them I would qui...
DAVID LEE ROTH
People know now that if they want them, they have to order them. Customers usually order two or thre...
AMY VICKERS
We believe in producing quality because, if you produce quality, you get the business. We know what ...
ALBERT ALAVERA
They can say what they want, but we have faith that they are going to come out.
LOURDES SALAZAR
It's a funny thing... but people mostly have it backward. They think they live by what they want. Bu...
KHALED HOSSEINI
You can't just ask customers what they want and then try to give that to them. By the time you get i...
STEVE JOBS
You can't ask for what you want unless you know what it is. A lot of people don't know what they wan...
BARBARA DE ANGELIS
I give my devotees whatever they ask, until they ask for what I want to give.
SRI SATHYA SAI BABA
You have to give them you until you is what they want.
SHARON STONE
Don’t give people what they want, give them what they need.
JOSS WHEDON
I think we should stop asking people in their twenties what they “want to do” and start asking t...
AMY POEHLER
A lot of people are afraid to say what they want. That's why they don't get what they want.
MADONNA
You know people can say what they want. They're just not going to say it around here.
JEFF BOWDEN
People know what they want because they know what other people want.
THEODOR W. ADORNO
What's so crazy is when you give interviews to reporters that don't really care too much for...
FLOYD MAYWEATHER, JR.
Every artist picks what they want to put out there, what image they want to portray, and what they w...
WIZ KHALIFA
People should know what they want, not just what they don't want.
ABDOLKARIM SOROUSH
Microsoft and Yahoo say they are doing this to give consumers what they want, but I think if you ask...
ALLEN WEINER
I want to know what they think they have.
JANE MOSCOWITZ
I think some of them are still trying to figure out what they want to do. Some are still trying to l...
JOE LEONARD
In politics people give you what they think you deserve and deny you what they think you want.
CECIL PARKINSON
Microsoft and Yahoo say they are doing this to give consumers what they want, but I think if you ask...
ALLEN WEINER
Want to know what some molecules do when you give them 4 billion years to evolve?.. they sit there a...
MARCUS GONZALES
I have so many friends who have no idea what they want to do. They are out of college and working, b...
KATE MARA
If they just wanted to deter it [underage drinking], they would wear uniforms. But what they want is...
DAVID WHEELER
If they want to get pregnant, those white bead days are the days to have intercourse. If they don't ...
VICTORIA JENNINGS
Words bounce. Words, if you let them, will do what they want to do and what they have to do.
ANNE CARSON
I talked to a few of them. They didn't want to get involved and try to sway my decision. What they'v...
LARRY ROTHSCHILD
The only measure of what you believe is what you do. If you want to know what people believe, don’...
BOHDI SANDERS
I talked to a few of them. They didn't want to get involved and try to sway my decision. What they'v...
LARRY ROTHSCHILD
Customers like choices. They want to be empowered by what a la carte gives them.
MARK NICHOLS
But thats not love, he thought, thats not what she wants, nor what any of them want, they do not wan...
JAMES JONES
People tend to say "I like independent thinkers but they must think what i want them to think indepe...
RASSOOL JIBRAEEL SNYMAN
They told me and Jeff they want more corners to do what we did. They said they want more trainers to...
BILLY HUSSEIN
They have to know they can ask for it if they want it or need it. People weren't being told about wh...
LOIS KANTER
It's pretty clear that [customers] know what their budgets are now, and what they want to spend it o...
BEN HOROWITZ
I think IBM invented proprietary back in the 80s, but that's not what customers want. They want to h...
BOB SAMSON
You don't tell an astronaut what to do.
ATMOSPHERE
People never know what they want, though everyone says they do. If they did, nobody would ever be su...
J. J. ABRAMS
Most people see what they expect to see, what they want to see, what they've been told to see, w...
VINCENT BUGLIOSI
People have to do what they want to do.
J MASCIS
We are often unable to tell people what they need to know, because they want to know something else,...
GEORGE MACDONALD
People dont care what you know until they know what you care
JOHN C. MAXWELL
Everyone of them is staying, ... They dont want to go back. They have told me that.
AMY COLLINS
It's really hard to design products by focus groups. A lot of times, people don't know what they wan...
STEVE JOBS
People want you to be a crazy, out-of-control teen brat. They want you miserable, just like them. Th...
LEONARDO DICAPRIO
If companies can figure out what their failures are going to be and how they can make customers feel...
KRISTEN DETIENNE
People want you to be a crazy, out-of-control teen brat. They want you miserable, just like them. Th...
LEONARDO DICAPRIO
I'm not condemning people. God's going to do that. I just want to be honest with people. I just want...
FRANKLIN GRAHAM
I know what Germans are. They are a funny people. They are always choosing someone to lead them in a...
GERTRUDE STEIN
Basically what they say is they want to give us a printout from the (electronic) file. They don't wa...
KAY BROWN
Once you meet them you understand they want you to be a confident doctor. They want you to be straig...
DR. SAMAR ALSHARIF
They didn't have to say a word. I knew what it was. But they said it anyway, because they have to. T...
BETTY VEZINA
I think it's terrible, they didn't hear what the people had to say and they don't care what they rea...
ELAINE PHILLIPS
My parents never told me to get a real job. They always said, 'Go for it! If this is what you wa...
IMELDA MAY
People speculate or think what they want to think, but it's been really fun for me to kind of ex...
SELENA GOMEZ
Zhang Yimou tried to use martial arts to talk about Chinese culture, Chinese people. What do they th...
JET LI
Next generations will not know what is to have childhood.
DANIEL MELGAçO
People can say what they want to say,
MICHAEL VICK
What we are doing is satisfying the American public. That's our job. I always say we have to give mo...
WILLIAM PALEY
Customers were demanding it. We pounded our heads for several years trying to figure out a way to pr...
JOE PINKERTON
Some students, they knew what they were going out for, they just didn't know how to say it, you know...
BRENDA RODRIGUEZ
[One of the most popular pages on her site is where customers can find newly launched fragrances. An...
JACQUELYN TRAN
The mistake everyone makes is that they do not do figure out what benefits they want from airlines f...
RANDY PETERSEN
I like the books because the heroines don't do what others want them to, they do what they want.
ALICE HYDE
I want you to show them the difference between what they think you are and what you can be.
ERNEST J. GAINES
Why people become writers??
It's logical, they don't have what to do and they are bored and the...
DEYTH BANGER
If somebody likes me, I want them to like the real me, not what they think I am. And I don't want th...
STEPHEN CHBOSKY
People want to do good things, they just need a prod sometimes, and what Twitter and other technolog...
EVAN WILLIAMS
You can't just ask customers what they want and then try to give that to them. By the time you g...
STEVE JOBS
We don't want to push our ideas on to customers, we simply want to make what they want.
LAURA ASHLEY
Some people want the degree but don't want the education. Sometimes you have to educate yourself bef...
DONNAYSIA IFIELD
I want to know what people thought and what they wore and what they ate for breakfast.
SALLY WATSON
I know that some people shy away from what I say. They think it is too blunt, but when you don't...
MISSY ELLIOTT
If you're confused about what to do,
it's a sign that your enemy is winning.
TOBA BETA
We don't want to push our ideas on to customers, we simply want to make what they want.
LAURA ASHLEY
People who have what they want are very fond of telling people who haven't what they want that they ...
OGDEN NASH
I want you to tell all these people that I wanted more time to spend with them. Tell them I meant to...
KAGE BAKER
We do a lot of market research. We try to find out what people like, what they want to watch.
LI HAO
People who have what they want are very fond of telling people who haven't what they want that they ...
OGDEN NASH

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We are all captives of the picture in our head -- our belief that the world we have experienced is t...
WALTER LIPPMANN
An inability to stay quiet is one of the most conspicuous failings of mankind.
WALTER BAGEHOT
The apparent rulers of the English nation are like the imposing personages of a splendid procession:...
WALTER BAGEHOT
A constitutional statesman is in general a man of common opinions and uncommon abilities.
WALTER BAGEHOT
When great questions end, little parties begin.
WALTER BAGEHOT
It is surprising what a man can do when he has to, and how little most men will do when they don't h...
WALTER LINN
It is often said that men are ruled by their imaginations; but it would be truer to say they are gov...
WALTER BAGEHOT
Taking food alone tends to make one hard and coarse. Those accustomed to it must lead a Spartan life...
WALTER BENJAMIN
Only he who can view his own past as an abortion sprung from compulsion and need can use it to full ...
WALTER BENJAMIN
An element of exaggeration clings to the popular judgment: great vices are made greater, great virtu...
WALTER BAGEHOT
I feel sorry for the person who can't get genuinely excited about his work. Not only will he never b...
WALTER CHRYSLER
Genuine polemics approach a book as lovingly as a cannibal spices a baby.
WALTER BENJAMIN
Corrupt, stupid grasping functionaries will make at least as big a muddle of socialism as stupid, se...
WALTER LIPPMANN
Books and harlots have their quarrels in public.
WALTER BENJAMIN
A modern, harmonic and lively architecture is the visible sign of an authentic democracy.
WALTER GROPIUS
Architects, painters, and sculptors must recognize anew and learn to grasp the composite character o...
WALTER GROPIUS
The power of a text is different when it is read from when it is copied out. Only the copied text th...
WALTER BENJAMIN
Don't worry about life, you're not going to survive it anyway.
WALTER BAGEHOT
Whenever there is a hard job to be done I assign it to a lazy man; he is sure to find an easy way of...
WALTER CHRYSLER
Reviewers...must normally function as huff-and-puff artists blowing laggard theatergoers stageward.
WALTER KERR
The greatest pleasure in life is doing what people say you cannot do.
WALTER BAGEHOT
The greatest mistake is trying to be m ore agreeable than you can be.
WALTER BAGEHOT
A slight daily unconscious luxury is hardly ever wanting to the dwellers in civilization; like the g...
WALTER BAGEHOT
Anyone can give up, it's the easiest thing in the world to do. But to hold it together when everyone...
WALTER WINCHELL
May I govern my passions with absolute sway, And grow wiser and better as my strength wears away.
WALTER POPE
If we knew exactly what animal life was like before the fall into sin and knew what nature was like ...
WALTER LANG
I met an American woman and got married so I had to get a job.
WALTER WAGER
The whole period of the '60s changed a lot of us; there was never a decade like that in American...
WALTER CRONKITE
An ambassador is not simply an agent; he is also a spectacle.
WALTER BAGEHOT
The moment you enlist in the army of God, you personally become a target. You need to remember that ...
WALTER MARTIN
How pleasant it is for a father to sit at his child's board. It is like an aged man reclining un...
WALTER SCOTT
Of all the ways of acquiring books, writing them oneself is regarded as the most praiseworthy method...
WALTER BENJAMIN
By concentrating on precision, one arrives at technique, but by concentrating on technique one does ...
BRUNO WALTER
Too many people expect wonders from democracy, when the most wonderful thing of all is just having i...
WALTER WINCHELL
Flying down a tunnel of 1s and 0s is not how hacking is really done.
WALTER O'BRIEN
Under trees, the urban dweller might restore his troubled soul and find the blessing of a creative p...
WALTER GROPIUS
At least believe this many humans, who are interested obviously in this topic. Many of them visited ...
ULRICH WALTER
The success that Americans are said to worship is success of a specific sort: accomplished not throu...
WALTER KIRN
I think what television and video games do is reminiscent of drug addiction. There's a measure o...
WALTER BECKER
I usually get my stuff from people who promised somebody else that they would keep it a secret.
WALTER WINCHELL
Trust is like a vase.. once it's broken, though you can fix it the vase will never be same again.
WALTER ANDERSON
We all have our likes and our dislikes. But... when we're doing news - when we're doing the ...
WALTER CRONKITE
When I'm actually assembling a scene, I assemble it as a silent movie. Even if it's a dialog...
WALTER MURCH
That sense of a life in natural objects, which in most poetry is but a rhetorical artifice, was, the...
WALTER PATER
Film editing is now something almost everyone can do at a simple level and enjoy it, but to take it ...
WALTER MURCH
I just like watching people who really are not self-conscious, who aren't aware, because I fear ...
HARRIET WALTER
Theo van Doesburg wanted to teach in the Bauhaus in 1922. I refused, however, to appoint him since I...
WALTER GROPIUS
America's health care system is neither healthy, caring, nor a system.
WALTER CRONKITE
When I started losing business to salespeople who were using used-car salesmen kind of tactics, I re...
WALTER O'BRIEN