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When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.


Richard Branson

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How to get it, I annoy you???
You are not interested???

What's the idea???
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Virgin Digital UK is an exciting and innovative download service created and designed with the music...
SIR RICHARD BRANSON
Anyone would feel an enormous sense of guilt going to one of these places - and if you're in a posit...
SIR RICHARD BRANSON
You never know with these things when you're trying something new what can happen. This is all exper...
SIR RICHARD BRANSON
He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best ...
SIR RICHARD BRANSON
A good idea for a new business tends not to occur in isolation, and often the window of opportunity ...
SIR RICHARD BRANSON
But I think we will be able to appoint more directors, and the chairman.
SIR RICHARD BRANSON
You never know with these things when you're trying something new what can happen. This is all exper...
SIR RICHARD BRANSON
He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best ...
SIR RICHARD BRANSON
I think Chris is an astute businessman, but he is not used to running airlines. Virgin Blue needs pe...
SIR RICHARD BRANSON
He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best ...
SIR RICHARD BRANSON
Virgin Digital UK is an exciting and innovative download service created and designed with the music...
SIR RICHARD BRANSON
If you want milk, don’t sit on a stool in the middle of a field in the hope that the cow will come...
SIR RICHARD BRANSON
We expect the first Virgin Galactic space flight to take place in 2008, which gives our Flying Club ...
SIR RICHARD BRANSON
Anyone would feel an enormous sense of guilt going to one of these places - and if you're in a posit...
SIR RICHARD BRANSON
We are used to transporting millions of people ... transporting them safely. And we want to keep tha...
SIR RICHARD BRANSON
If the government go for the lowest-common-denominator approach, I don't think we will want to be in...
SIR RICHARD BRANSON
He's just flown further than man, or woman, has ever flown. He has had pretty much no sleep since he...
SIR RICHARD BRANSON
Can you afford to ignore China? It's like saying you can afford to ignore the internet. I don't thin...
SIR RICHARD BRANSON
Two people can play at that game. Cheers!
SIR RICHARD BRANSON
We are used to transporting millions of people ... transporting them safely. And we want to keep tha...
SIR RICHARD BRANSON
He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best ...
SIR RICHARD BRANSON
Can you afford to ignore China? It's like saying you can afford to ignore the internet. I don't thin...
SIR RICHARD BRANSON
Two people can play at that game. Cheers!
SIR RICHARD BRANSON
In spite of great coverage from the press, media and by word of mouth, there are still lots of peopl...
AMY BRANSON
There may be indications that Mr. Creswell was acting in self-defense outside the bar,
CHARLES BRANSON
We depend on the generosity of the citizens here to make the program the success it is today. We are...
AMY BRANSON
If we go forward, we may have an opportunity to put people under oath and get further information.
CHARLES BRANSON
The inherently dangerous felony in this case is abuse of a child.
CHARLES BRANSON
the investigation is further along.
CHARLES BRANSON
There may be an indication that Mr. Creswell was acting in self-defense outside the bar. He may have...
CHARLES BRANSON
It was simply for a wonderful cause.
AMY BRANSON
At this point in time, we don't feel we have enough information,
CHARLES BRANSON
We are holding out the possibility of additional charges.
CHARLES BRANSON
Rejection is an opportunity for your selection.
BERNARD BRANSON
I think the amount of money we raised was excellent for a first attempt. It was fun and I think ever...
AMY BRANSON
The children just love getting to paint. It is a blessing to see the progress the children have made...
AMY BRANSON
Anytime you have a case such as this they're hard to explain cases, they're just unimaginable. It's ...
CHARLES BRANSON
I still consider this matter to be an ongoing investigation,
CHARLES BRANSON
An ounce of wit is worth a pound of sorrow.
RICHARD BAXTER
The conscious water saw its God and blushed. - Richard Crashaw,
RICHARD CRASHAW
Read the writers whose work is still around and has survived the winds of fashion and the attacks of...
RICHARD BAUSCH
I had a group of Hispanic Americans come into my office in 1976 who worked in a Denver packing plant...
RICHARD LAMM
If we are too friendly to nice, decent bishops, we run the risk of buying into the fiction that ther...
RICHARD DAWKINS
There was a time in my life when I thought I had everything - millions of dollars, mansions, cars, n...
RICHARD PRYOR
The typical baseball play is a pitcher throwing a ball and the batter not swinging at it, while the ...
RICHARD CORLISS
Our soulmate is someone who shares our deepest longings, our sense of direction. When we're two ball...
RICHARD BACH
Mutation is random; natural selection is the very opposite of random.
RICHARD DAWKINS